What industry rules, practices, and gameplay have hammer technology changed?

The author of this article is a hammer technology forum user @noahma1990, which was included by Luo Yonghao and published on its WeChat public account.

The following is the full text:

On August 25, 2015, Lao Luo said at the launch of the Nuts Mobile Phone: “We have not been easy to go through for more than a year. It is very difficult. We will conclude that this is the case. We first released a special cow mobile phone... ...last changed some of the industry's rules, culture and gameplay." I have been thinking, what kind of industry rules, culture and gameplay have changed in the past? Here, I would like to talk about my opinion.

First, it may be the industry's first low-cost accidental warranty service;

In 2011, Apple introduced AppleCare+, which allows users to enjoy a two-year technical support and maintenance service for $99. The AppleCare+ full-service program entered China in 2013 at a price of 788 yuan. It provides repair and replacement services that are authorized by Apple's authorized technicians. It includes two accidental damages (including broken screen), but it costs 628 yuan each time. The service fee.

At the Smartisan T1 press conference in May 2014, Lao Luo announced that Hammer Technology and Chinese People's Insurance Co., Ltd. had introduced an accident insurance price of 200 yuan/year for double-glazed Smartisan T1. Users who have purchased accident insurance can enjoy free panel replacement service if the front or rear panel of the mobile phone is broken twice within one year (including two times).

In August 2015, the accidental insurance was upgraded to accidental warranty service in the mobile phone conference of nuts. In the one year after the user purchases the accidental warranty service, it was accidentally damaged (the mobile phone was damaged due to unintentional behavior during normal use of the mobile phone). , Including accidental broken screens, liquid splashes, drops, squeezing, collisions, foreign objects into the mobile phone in several cases) cause the phone hardware failure, will be able to obtain up to two maintenance services, or one host replacement service. Upgrade services but not increase prices, Smartisan mobile phones are still 200 yuan / year, nut phone is 99 yuan / year.

After Hammer Technology launched a low-cost accident insurance service, many manufacturers have also launched their own brand of insurance services.

Second, respect for copyright, and promptly make an official apology and compensation after infringing the copyright of others;

Since the March 2013 launch of Smartisan OS by Hammer Technology, there is always a line of “based on AndroidTM” in the LOGO, under the words “Smartisan OS”. Later, it added the line "Android is a trademark of Google, Inc.". Not only that, but also respect for copyright is everywhere in the Smartisan OS.

For example, the built-in weather page indicates that the data comes from “Weather Link” (formerly China Weather Network); a built-in remote assistance page indicates that the service is provided by Beijing Leadlink Technology; under the “Trust this network” option of the wireless network settings page, The inspiration for this feature was inspired by software engineer Filippo Bigarella; click on the small “i” of the built-in wallpaper to see the author of the picture; the built-in ringtone display page also clearly shows the author below each ring name.

Before the Smartisan T1 conference was launched in 2014, Hammer Technology had to play back background music because the audience was not seated in time, and they only purchased music once. Lao Luo explained this at the beginning of the conference and asked the staff to immediately contact the China Musician Association to pay for additional copyright royalties.

In this regard, "Economic Information Daily" said: "Although many people think that this is speculation, but in the hammer science and technology, respect for copyright is indeed iron law. 'All software, fonts, materials are authorized, sometimes a small material because We couldn't find the copyright owner. We would rather draw one by one, and we wouldn't copy it online," said an employee at Hammer Technology.

In January 2015, a JBL headphone picture was incorrectly used in a JBL headset introduction page of Hammer Tech’s official website. Hammer Technology’s official Weibo responded in a timely manner, saying “Our designer mistakenly thought this was an official promotional image of JBL” and “apologized to Yijia Technology”.

Luo Zixiong, director of UI design for Hammer Technologies, responded by saying, "I'm sorry, we thought this was the official map of JBL and it was used. I've arranged for urgent replacement, and the replacement will be seen tomorrow. Figure. Penalty for half-monthly wages."

Regarding the follow-up progress, Yijia Technology CEO Liu Zuohu revealed on Weibo: “I already said that it is shared with all designers, but Zixiong has to give us copyright fees. I said that you donate 1 yuan to the fund. He donated 10,000 right away."

In April 2016, the famous basketball player Kobe Bryant retired. In the company's official Weibo, which is widely known as “hot spot”, the Weibo technology marketing account has completely self-made microblog pictures, and there is no suspected infringement of copyright of picture authors or Kobe’s portrait rights.

Third, exposing some loopholes and tricks in mobile phone evaluation and running points;

I do not know when running sub-software began to appear in the country, there have been many mobile phone manufacturers to optimize the "running points" to take this as a selling point for mobile phones. For a time, the performance of “running points” has become more and more popular in the domestic mobile phone industry. After the concept of "running points" was quarreled, some manufacturers began to ponder the cheating in "running points," and there were many cases where the different modes of "running points" were specifically optimized for "running points."

For this phenomenon, Lao Luo has long expressed disgust that "normal use of mobile phones is smooth, not run points. Run good grades of mobile phones should be optimized for run sub-software." Some manufacturers also give as players The referee made a 'strategic investment'. I know that everyone agrees with the rules of the industry, but we do not intend to agree with it, and "do some 'hands and feet' for running software." After adding the degraded patch for the running software in the Smartisan OS, it was detected that running the running software would instantly reduce the CPU frequency to a minimum, and finally came up with a “best flagship smartphone running score on the planet”.

In a live broadcast, Lao Luo also stood up to the predecessors of the mobile phone industry, urging decent friends to stop investing in mobile phone evaluation software and evaluation agencies.

Fourth, arouse consumers' attention to design and craftsmanship;

Li Jianye, Vice President of Hammer Technology Industrial Design said, “We hope that a good smart phone will first be as close to perfect as possible in terms of scale, proportion, material and details.” Probably because of such design values, the “debut” hammer The first product of the technology, Smartisan T1, won the iF Design Gold Award, which is known as the "Oscar of Industrial Design." One of the highlights of the Smartisan T1 in industrial design is that distance and ambient light sensors are integrated into the handset. Li Jianye’s explanation for this is to pursue a simple look and feel for the “forehead” position.

The two highlights of the industrial design of the Smartisan T2 are the all-metal breakpoint middle frame and the SIM card slot integrated in the right volume key. Lao Luo called it “a modest breakthrough in industrial design” and proudly wrote in the product introduction: “Jobs and his heirs couldn’t do it. We did it for you.”

In terms of craftsmanship, Lao Luo mentioned at the Smartisan T1 conference a glass back plate using 3D grinding technology and “maybe the most handsome mobile phone package since humans have a mobile phone”. The 3D polished glass backplane also has slight curvature changes at different positions on the plane, allowing the arcs of the edges to slowly transition to the middle, and the light passing through the backplane is full of rhythm and appears colorful.

In order to achieve a perfect sense of craftsmanship, Smartisan T1's packaging uses raw materials from James Crooper, a well-known British manufacturer of high-end paper products, and James Crooper supplies paper products to the British royal family.

When Luo Luo introspected himself in his speech “An Idealist's Business Story IV”, he also mentioned the Smartisan T1 white USB hub. Lao Luo said that he is seeking a white hub, but because the yield cannot be guaranteed, and only one or two supply chain vendors can do it, it also affects the speed of Smartisan T1 shipments.

Emphasizing the "debution" of hammer technology for design and craftsmanship has also affected the design and craftsmanship of other manufacturers more or less. In March 2013, Lao Luo announced the first batch of repainting of 1,000 or so mobile phone APP icons at the Smartisan OS conference. After that, some manufacturers began to redraw icons for their systems.

Fifth, provide some classic marketing cases;

In May 2014, on the eve of the Smartisan T1 conference, Hammer Technology’s official microblog adopted the countdown preheating method of “selling customs”. Later this suspicious marketing method was also used by other manufacturers.

In November 2014, the “Blessing Bag” promotion launched by Hammer Technology “Double 11” has also become the target of business imitation.

Sixth, to name the Lei Jun and Xiaomi, and to apologize for rashness, ignorance and unprofessionalism;

Smartisan T1 conference, old Luo thanked the mobile phone supply chain manufacturers, thanked the millet technology CEO Lei Jun, saying that Lei Jun as mobile phone industry to kill the mobile phone industry and achieved great success, so that mobile phone supply chain manufacturers do not They will once again be completely skeptical and wary of Shantouqing who has been killed outside.

In September 2015, when Luo was interviewed for the “Interface,” Luo mentioned that Xiaomi had satirized Xiaomi because of Xiaobian’s weekly delivery of goods at a fixed time. They thought that they liked to “snap around”. Later, he discovered that before the scale of the new company has become bigger and more stable, it is the most reasonable and most effective way from reasonable scheduling, precise control of the rhythm of sales and inventory, and confidence in offline channels. Through the opportunity of this interview, Lao Luo formally apologized to Xiaomi Company for his frivolous remarks.

In October 2015, Lao Luo mentioned this issue again and said, “Some people say that it is not enough to apologize in an exclusive interview. Therefore, on this stage today, I decided to apologize to the industry’s senior Lei Jun. , and apologize to the fans that we were previously unable to buy." Lao Luo said that in the past he was ignorant and unprofessional, which led to criticism of Lei Jun.

Seventh, make a little contribution to the open source world;

The Smartisan T1 and T2 launches made me aware of the two great open source organizations OpenSSL and OpenResty. Hammer Technology contributed some donations to the two organizations, but more importantly, increased their visibility. OpenSSL stated in the email that Hammer Technology was the first Asian company to donate to OpenSSL. This donation was also the biggest one they received. How long after the Hammer Technology donation was known, there were other mobile phone manufacturers quietly appearing in OpenSSL's list of supporters.

Eighth, adhere to principles and bring a sense of justice to the industry;

For a long time, the mobile phone manufacturers will send some media fees to the media reporters who are present at the forum. This is a hidden rule in the industry. However, Lao Luo is an exception in this regard (in addition to what he once said on Weibo “when we are developing a deployment in the field, it will give the media from Beijing the burden of transportation”).

Some netizens asked Pan Jiutang why he always praised the hammer. Pan Jiutang quipped: "Because the industry knows that hammers never give rider fees, and that other manufacturers have the suspicion of paying for advertisements, it is safest to praise the hammer."

Such a company with products that made the world a little better, and unknowingly changed some of the industry's rules, culture, and gameplay, have suffered from malice and defamation since its inception. I really do not think so. The solution. But I still wanted to say to the black and black hammerheads: “Ergo is not to waste all kinds of rivers.” In fact, I prefer Han Han’s adaptation: “Several stinks along the road, Do not waste rivers and rivers through the ages."

There are some ^_^

Ninth, presenting the bleak outcome of an indefinite supply chain by a mobile phone manufacturer.

Tenth, given the confidence and courage of certain foreign companies and comic actor who want to make mobile phones but dare not to do mobile phones;

Eleventh, using a press conference to redefine "Summer" and "7:30", it may be necessary to continue the definition.

Twelfth, as a company "(probably) doing the best talking inside the mobile phone, talking inside the cell phone doing the best", the audience contributed one after another free and wonderful crosstalk performances;

Thirteenth, it pioneered the "reporting-driven technology company" and became the only "reporting-driven technology company" at present;

Fourteenth, we have created a new model for mobile phone sales that “buy our hearts and give our customers a mobile phone.” No other companies have learned so far...