Is the scandalous hammer a continuation of death or an acquisition?

On August 16th, Hao Yonghao, CEO of Hammer Technology, appeared in the LeTV Cool Press Conference, followed by a “nut sold to Ali and a hammer incorporated into LeTV, and Luo Yonghao served as Levision's strategic marketing officer”.

Luo Yonghao denied the rumors on Weibo on the 17th and commented that it was “false.” However, the hammer’s official has not yet made a specific response to the acquisition, and people can't help guessing again and again.

In fact, this is not the first time that the hammer has heard of the acquisition. As early as LeEco, Hammer Technology has heard about the acquisition of Suning and Ali.

In July last year, Suning Cloud Business invested 50 million yuan to subscribe for a stake in Hammer Technology, and Suningyun Merchants held a 1.89% stake in Hammer Technology after completing the transaction. In June of this year, Luo Yonghao pledged his 205.38177 million shares in Hammer Technology to Alibaba. These shares pledged Alibaba's cash.

Difficult hammer phone

On August 15th, Hammer Technology posted a page of T2 promotions on its official website, such as “Buy 5 T2 and send Dajiang drones.” On the surface, Shantou has done enough, but it has revealed It is a strategy that the hammer T2 inventory squeezes too much and cannot be taken.

How many hammer technology sales did T2 haven't disclosed yet, and the data that can be seen now is that T1 was listed for one year, and by August 2015, it had sold 255,626 units and less than 1 million nuts. Obviously, the overall sales of these three products did not reach the expected sales.

One million units of nuts sold on the surface, the data seems pretty good, but as a comparison, according to IDC data, Huawei's shipments in the second quarter of this year was 19.1 million units, even if this year suffered a negative millet in the second quarter Shipments also reached 10.5 million units, which means that one year's shipment of nuts is not as good as that of other manufacturers.

Luo Yonghao had many fans before entering the mobile phone circle, but this "brightness" seems to be spreading step by step. In June of this year, a user who claimed to be a fan of Luo Yonghao filed hammer technology in court for allegedly false propaganda and sales fraud.

After the Hammer Technology CTO Qian Chen resigned, the hammer T3 release date dragged on, Luo Yonghao has been obsessive in the microblogging show off T3's new features, but the product has not yet interviewed, so that the original full of expectant fans Slowly lost patience.

What is the capital of hammer technology acquired?

If there is any capital acquired by the hammer, obviously it will not be technology, patents or channels. These pieces have been the shortcomings of hammer technology. If you want to talk about design marketing, in the domestic mobile phone, hammer technology dares to second, it is estimated that no one dares to recognize the first? The "best mobile phone in the Eastern Hemisphere" has become a classic case of marketing copy.

Hammer Technology was praised for its software development team. This team created a widely acclaimed hammer ROM, hammer notes and other applications, which to a certain extent make up for the defects of the hardware configuration of the hammer phone.

No matter which domestic mobile phone manufacturer Hammer Technology acquired, its software team is a new force, which can help the acquired companies to optimize the mobile phone system and UI.

T3 is not yet available, but there are more and more news about Hammer Technology doing VR. There is even news that Hammer VR will be listed on the T3 first. It goes without saying that VR has become a new enthusiasm, and hammers have made arduous efforts in the field of VR.

Regardless of whether or not the Hammer VR has been a success, at least for the moment, Luo Yonghao gave this story well. If acquired, the VR team is also a good negotiating capital.

Acquired or dead?

Luo Yonghao said in an interview with Caijing that even if there is any problem, Hammer Technology will be acquired rather than closed down. For those of us who must make products and brands well, in fact, hammer technology was acquired. It's nothing."

Luo Yonghao's original intention is not to hope that the hammer will be acquired, but the feelings go back to reality and the reality is reality. After the introduction of Suning, Luo Yonghao originally hoped to use Suning's channels to open the way, but the facts and Luo's ideas were rampant. According to reports from the media, the sale of the hammer line was bleak. Suning’s flagship store was difficult to sell in January, and its official agent sales fell from 60 units to 1, 2 units a day.

Luo Yonghao later relied on the big tree of Alibaba. Although under the big tree, it was easy to catch a cold. However, Luo Yonghao should see that standing under this big tree is not just a hammer. If Alibaba chooses one from the Meizu or the hammer, the answer is obviously self-evident.

This ruthless market did not give mobile phone makers much breathing room. Even Xiaomi, who had once stood at the top, did not want to talk about weak hammers. In the face of predicament, the best way to get a hammer besides the death support is to sell yourself, taking advantage of the valuation.

Luo Yonghao once said that "now is the best period in the history of hammer." Perhaps the best time to be acquired.

In any case, wishing the hammer a bright future.

This article from the Tencent News client from the media, does not represent the views and positions of Tencent News