In addition to VR live, the hammer conference was actually broadcast live on TV.

A concern is comparable to Apple's conference

Concerned about the circle of science and technology may be being hammered by the hammer last night (October 18th) at the new Mercedes-Benz Cultural Center held in Shanghai to rehearse. In the mobile phone industry, it is estimated that only the attention of the hammer conference can be compared with the attention of Apple's conference. Thanks again to Lao Luo, the excellent comic dialogue performer.

The reason why the hammer's press conference attracted much attention was on the one hand because of its persistence in some things as a result of the “heterogeneous” brand of domestic mobile phone brands; in addition, it was a recent crazy acquisition event, and everyone wanted to be able to hold this conference. Into the old Luo's mouth.

The hammer attaches great importance to this conference. The smartisan M1/M1L mobile phone announced at the conference is undoubtedly placed high on the hammer. In addition, at the press conference live, the hammer also did a lot of homework. In addition to some regular live media, there are live games of 100 live games held across the country, live streaming, and micro whale VR “immersive” live broadcasts. It is also invited a new television media - TV cats, which makes this hammer new conference will become the largest conference in the history of the hammer.

Hammer invited a TV new media - TV cat

Aside from the line of fans will not talk about, we can simply look at what kind of live broadcast platform this conference, such as Youku, Betta, YY, etc. are more familiar with our webcast platform, we can through the computer and mobile phone Watch it. But TV cats are different – ​​this is a video app focused on smart TV/TV boxes. Nowadays, Internet TV is gradually replacing traditional cable TV. As a TV new media, TV cat video has become a multi-billion family. The preferred choice for users watching video content.

The launch of the hammer officially cooperated with the TV cat, allowing users to watch on the big screen TV through the TV cat. This not only adds a unique form of conference viewing, but also attaches importance to the smart TV user community. And recognition of the strength of the TV cat brand - TV cats have accumulated enough, has become a leader in similar products.

Living room to study room to living room

With the rise of the Internet, the status of the traditional TV industry has become very rampant. The more demanding on-demand and richer resource content make the Internet seem to have replaced TV in a dominant position in a family. However, the two were finally integrated perfectly. The appearance of Internet TV has shifted the focus of the family from the study to the living room. The appearance of a smart TV app like the TV cat defines the concept of new television media, making Internet TV an essential entertainment device in the home.

As the only smart TV app among all the video broadcast partners of the hammer press conference, the TV cat can not be underestimated. Over the years, MoreTV has been adhering to the concept of “Let the family reunite with the living room” for all-round development, providing users with humanized smart TV products and services, and has been widely recognized by hundreds of millions of home users. It is believed that hammer technology has also seen The huge user base of the TV cat finally chose the TV cat among many similar products. After experiencing a series of setbacks and competition in the Internet TV industry, TV cats, as a new television media, are also worth looking forward to.

TV Cat - Smart TV App Positioned as "New TV Media"

This is not the first time that the TV cat has done this kind of live broadcast conference. It has been quite gratifying with the mobile phone brand, which is another user-friendly mobile phone brand, the one-plus-one cooperation live broadcast new conference. In addition to broadcasting new product launches through the APP, TV Cat is constantly trying new breakthroughs, including cooperation with well-known movies such as "Chinatown Explorer" and "Kung Fu Panda" and the just-concluded Nanyang Cup E-sports Carnival. It is also the exclusive new media for television cooperation that has been broadcast live.

It is worth noting that in this cooperation with the Hammer Technology New Product Launch Conference, TV cats not only provided a live broadcast service for the hammer, but also the hammer cat’s technology volume during the warm-up phase before the launch of the conference. A retrospective video feature was created to allow more TV users to learn about the hammer's past products and to build momentum for the upcoming new product launch.

All of the above can be seen in the TV brand's brand strength of TV new media. In addition to conventional resource integration, TV Cat is constantly developing new territories and gradually leaving other products behind. Product launches, e-sports competitions, and film cooperation promotion... In response to these different types of cooperation projects, TV Cat tailored tailor-made TV promotion programs for each of its partners through launch page recommendations, special productions, There are many ways, such as homepage recommendation, event planning, and so on, for partners to carry out good brand promotion. The value of their television media advertising is self-evident. And these highlight the new media properties of the TV cats and their team's excellent planning ability.

As the family's entertainment center shifts from the living room to the study and from the study slowly to the living room, it can be said that it is an integration that allows us to see the powerful influence of Internet TV and the derivative App market. As the leader in many similar products, the TV cat is constantly trying out various new fields. The identity of TV new media provides a powerful reference for the future development direction of the entire industry. We have every reason to believe that TV cats will become The future mainstream television media. Finally, we also hope that this Hammer Technology Smartisan M1 / ​​M1L mobile phone will be able to successfully break and continue to stick to it.