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IT168 The evaluation of the mobile phone market in the second half of this year mainly revolved around e-commerce. Due to the arrival of the Internet shopping boom, the consumer traffic that can be attracted by the Double 11 and Double 12 shopping festivals is enough to make every mobile phone manufacturer drool. Therefore, the deployment of new products before the holiday will become a major issue for mobile phone manufacturers in the second half of the year. But this also means that the smell of gunpowder between competing products is more concentrated, who can stand out during this period and win the favor of consumers, is undoubtedly a good thing for fame and fortune.
This period was both an opportunity and a challenge for the hammer technology that was passed by the “precarious weather”. It must be clear to a friend who knows the hammer that Smartisan T1/T2's “say good or bad” makes this new product seem to be taken by people in some sense to take on more tasks. When domestic manufacturers have already considered the price-performance ratio as the basic element of the mobile phone, high-grade and low-priced have become the industry's practice. As a fast-moving consumer product, mass consumers obviously will not lag behind competitors in a configuration. The price is high. Competing phones generate a desire to buy. Since its inception, Hammer Technology has relied on Luo Yonghao's personal charisma to create a sentimental premium that, after all, only affects a small number of people. The bigger part of the hammer potential users wants is very simple, and is guaranteed to be consistently high on hammer phones. While improving the quality and user experience, the hardware configuration will be upgraded to its flagship level. So, did the latest Smartisan M1/M1L really do it?
When it comes to Smartisan M1/M1L, first of all, you may be most interested in the naming of new products. The Hammer Technology, which has always defined the flagship product line with the T series, why new products are included in the M series? Lao Luo answered this question at the press conference, but the answer was ambiguous and not sincere. Xiao Xiaomu, manager of hammer technology products, answered on the headline question and answer: “The main design of the T series is our face value, and even more radical pursuit of design. With the M-series, we hope to meet those who value performance. The root of the M-series is the word “full,” meaning that the configurations are all head-to-head. In the future, T-series and M-series will develop in parallel to meet the needs of different user groups.
It is not difficult to see that Hammer Technology adopts a strategic plan for market segmentation in a situation where only one boutique route is struggling. Both the top design and the flagship configuration are in parallel, and they hope to use the dual flagship strategy to gain recognition from the vast majority of consumers.
Hammer Smartisan M1/M1L Product Parameter Comparison Product Type Hammer Smartisan M1 Hammer Smartisan M1L Body Size 149.36 x 71.75 x 8.22mm 159.66 x 78.96 x 8.32mm Product Weight 146g 175g Screen Features 5.15-Inch JDI Display, Gorilla 4th Generation Glass 5.7 Inch Sharp display, Gorilla 4th generation glass resolution 1920 x 1080 resolution, 428 ppi 2560 x 1440 resolution, 515 ppi processor Qualcomm Snapdragon 821 Frequency characteristics 64-bit 14nm process, single-core up to 2.35 GHz Body Memory 32 GB 32 / 64 GB Running Memory 4 GBFrom the configuration point of view, two new products do not like hammer products consistently. First of all, the hammer has been subdivided into hardware specifications based on user needs. Only one version is available for M1, and M1L can select a higher specification 6+64GB memory combination. The mirrored stainless steel material is only for high version customization, which is what we generally do. Say the flagship version. In addition, whether it is M1 or M1L, the hammer is equipped with Qualcomm Xiaolong 821 this latest flagship chip, to ensure that even if users purchase different products, they can get closer to the same user experience. This time, the hammer finally took the lead in the hardware parameters. Finally, dual-card dual standby is also being used for the first time in the hammer's flagship phone, and the camera has begun to be taken seriously by the hammer. And it is worth mentioning that the hammer finally used a fast charge in this generation of products, M series benefit from the Xiaolong 821 chip, support QC3.0 up to 24W of charging power.
Hammer M1L charging measured
We also later tested the charging of the hammer M1L, which lasted 1 hour and 37 minutes from 5% to 100% charging, which is perfectly acceptable for a 4000mAh battery. M1L supports QC 3.0, the peak charging power is stable at 20W (around 9V2.2), the power gradually decreases at about 36 minutes, and finally it is fully charged at the first hour and 37 minutes.
From the current network feedback point of view, users generally think that hammer phones are cheap. In fact, from the price point of view, M1L and T2 are the same, are 2499 yuan, but the hardware specifications make users feel that M1 and M1L has a significant increase in price compared to before. Such pricing is already in the same price range compared to competing products. Under this premise, the design and software experience that Hammer Technology excels at has become an additional bonus item. So what exactly is the design and software experience of Smartisan M1 ? Let's go down.
Appearance analysis:
Hammer Technology is a design-driven company. Starting from the Smartisan T1, the design of the three physical keys, symmetrical buttons on the side, and the integrated light sensing module of the handset at the bottom of the screen has become the symbol of the hammer mobile phone. In the Smartisan T2, innovative employs a metal block without breaks, the side buttons integrated SIM card slot and the power key Home key integration of these three designs. Under the background of the serious homogenization of domestic mobile phones, this seemingly inconspicuous design plan was directly amplified, and even once let the hammer technology occupy the perfectionist commanding heights.
As we mentioned earlier, M-series products mainly meet the needs of users on the hardware configuration, and design is not the main selling point of such phones. Therefore, we saw a lot of compromises in the Smartisan M1L. But as a design-driven company, its genes have determined that each of its products will certainly not be ugly. However, everyone's aesthetic is not the same, in the end is M1L your food? We can see at a glance.
Smartisan M1L is a pioneering product of segmentation market, and naturally it has also made adjustments in color matching. This time, Smartisan M1L is available in three colors: white and matt aluminum alloy, coffee gold and leather, and white and mirror stainless steel. At the press conference, Lao Luo emphasized that the stainless steel material has a better visual perception. Of course, due to the high processing cost, its price is also RMB 300 more than the previous two versions. However, since this evaluation machine is a brown version, it does not give too much evaluation on the mirror stainless steel version.
The first thing to note is that in addition to brown (leather), Smartisan M1L's other two colors are made of high gloss plastic instead of glass. For this leather back cover, it is not as smooth and easy to remove as high-gloss plastic, and it is not easy to leave traces of fingerprints.
Compared to Smartisan T2, the design of Smartisan M1L is quite satisfactory, and the three innovation points achieved on T2 are still inherited in it. Both the chamfering of the body and the curvature of the back panel can see the shadow of T2. However, the CNC highlight edge of the middle frame is slightly narrower than that of T2, which makes it slightly handy in the hand. However, wearing a protective cover when used, in fact, this impact on the touch is not too big.
This time, the Smartisan M1L removed the three physical buttons below the screen and used the round Home button instead. As these three physical buttons are the design adopted by the T-series handsets, this cancellation has greatly reduced the positive recognition of the mobile phone. However, the Smartisan M1L is also equipped with a front fingerprint module. It currently supports the simultaneous addition of 5 different fingerprints and is compatible with the Alipay and WeChat fingerprint payment functions.
Since the Smartisan M1L uses a higher specification camera with a larger light-sensitive area, it has become the first handset with a hammer behind a raised camera. According to the official data, the thickness of the phone is 8.32mm, and the thickness after the camera is 8.70mm, which means that its camera has a height of less than 1mm. Although it looks nothing, after all, most of the flagship mobile phone cameras on the market will be raised, but people always think that this design is not a hammer should have the design style, all when it is for the hardware and the choice.
It is worth mentioning that Smartisan M1L supports dual-card dual standby, but unfortunately these two cards can only put SIM cards, and it is not possible to use single card plus SD card expansion. For users with high capacity requirements, the standard version of 32GB may not be enough.
From the design of Smartisan M1L, we can clearly see that this is a product for mass consumers. Even if the overall face value is indeed not ugly, even if we can feel at the press conference in the design of Luo Luo helpless or even self-deprecating compromise, but to create a flagship product is to choose plastic material back cover, is it a bit wrong What? In particular, this happened to Hammer Technology.
System Experience: Three Points, Improve Efficiency
Although the presentation of the system part at the press conference was like an advertisement for HKUST, it is undeniable that Smartisan OS is still the most elegant Android third-party customization system. The exquisite transitional animation brings an excellent visual experience when used, and the use of the detailed details allows for a user-friendly experience. Smartisan OS 3.1 brings 153+65 new additions and optimizations. It simply summarizes the following items: adaptive status bar, add color themes, new downloads, add some network wallpapers for download (such as Artand, Unsplash), increase System contacts search for English, Korean, search global optimization, Android mobile open iWork.
Immersive status bar / global search
Color theme/network wallpaper
With regard to these functions, we want to explain that these still solve the itch and not the pain points in the use of mobile phones, which can only serve to further increase the ease of use of mobile phones. Such as network wallpaper, search optimization, iWork transcoding, such functions, the user can download a separate APP to solve the problem, or simply use itself in the relatively low frequency. Therefore, I believe that these are icing on the cake, and more important for users who have already used Smartisan OS. In addition, the names of Big bang and One Step are two features, but I would like to understand that Lao Luo is lacking in innovation in terms of hardware design in M1's compliance with the market, so as to make a breakthrough in software interaction. Kind of heart pride. After all, it is indeed a matter of pride to be able to make progress in interaction and functionality in a very mature system such as Smartisan OS, Flyme, and MIUI.
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In addition, it is the One Step of Zhongfei Voice Input Method, Big Bang, and Hammer Technology. In summing up these three points, in fact, the old Luo is nothing but a variety of functions to achieve one thing: increase the efficiency of the implementation of information processing on the phone. Although perhaps these are not from hammer technology, nor are they new technologies, but through our experience, these features can indeed improve the efficiency of mobile phone use.
Xiaobian who speaks in the north can speak Cantonese
Like most people, before the conference, despite their knowledge, the accuracy of speech input recognition and the speed of speech-to-text changes are skeptical. However, through the presentation of Lao Luo at the live conference and our own experience, it was found that the X-Fei voice input method was really easy to use. Functionally, the input method supports local dialects in Putonghua and Cantonese (including some extremely difficult dialects such as Yunnan dialect and Hunan dialect). It can also be translated between Chinese and English, allowing only the speed of recognition and the accuracy of voice-to-text conversion. I sigh: It's really easy to use.
Big bang: It is indeed a disadvantage of the current mobile phone experience in improving the efficiency of text editing in mobile phones. Although the mobile phone screen is getting bigger and bigger, the screens of most mainstream products are also between 5 inches and 6 inches. This area is really difficult for the normal adult finger to do fine operation, and for Some text-based applications, if they do not provide detailed functions in text editing, are a “cockroach in the air” for mobile mobile/social networking proposed by many manufacturers.
Big bang mainly lies in the ability to embed smart word segmentation, replication, and search functions into the system level, so that the benefits of Big bang can be enjoyed in any application. In the specific use, the large area of the finger (the size of the area that can be set in the system) is pressed on the text. The system uses an explosion animation to convert a text into a word segmentation. The desired content can be arbitrarily selected for searching, copying, and sharing. . In fact, Big Bang and Lao Luo’s presentation of the images at the press conference was not new, but the hammer added it to the system level to ensure that the user's ease of use and compatibility improved, and then further The optimization is to make this feature look exactly like the old Luo said: improve the mobile editing efficiency.
One Step: In the old eyes, One Step's small step in hammer technology is a big step for the smart machine. At the press conference, Lao Luo and Zhu Xiaomu spent a great deal of time to demonstrate this function. It also shows the extent to which Lao Luo loved it. In use, the One Step callout method is very simple. After the option is turned on in the setting, slide down in the left/right corner of the screen to a direction of 45° to call One Step.
This feature adds two sidebars at the top and bottom to facilitate the recent addition of pictures, documents, or packages to be quickly shared to each other, saving the need to frequently switch between applications, breaking the application in the old Luo's words. boundary. However, we also found a problem in our experience. At present, One Step does not support sending multiple originals to each other, sending images that have been compressed in the past, hoping that Hammer Technology will continue to strengthen in the next version.
Summary: After two years of precipitation, Smartisan OS has changed from the visual sensation it sought to improve efficiency. Although many people are still thinking about how the so-called mobile office will help improve productivity, it can be seen that although smartphones have developed to such a high level, the interconnection between applications and the processing of data The efficiency is currently a problem that needs to be solved. Although perhaps the solution given by Smartisan OS is not yet very mature, the existing technology + clever solution is not the germ of innovation. I never doubted that the CEO of Old Luo, which is more like a product manager, will bring us more surprises in the future.
Photo part:
In terms of photography, this year's mainstream manufacturers are pushing back dual cameras, but Smartisan M1L did not use a dual camera solution, but chose a 23 million-pixel Sony IMX318 stack sensor, support for laser, phase, contrast autofocus The way, the official stated that the fastest focusing speed can reach 0.03s; In addition this camera also supports four-axis optical image stabilization + three-axis electronic image stabilization, with a more stable image output capability.
Smartisan M1L has also been optimized in the camera function and interface. Before using the hammer technology, several friends of mobile phones will find that the shortcut operation bar at the top of the camera interface has been simplified a lot, and only a few common options have been retained; The choices and more options are hidden in the lower left corner. The addition of professional modes, panoramic cameras, etc. also makes the camera more playable. In addition, there is good news for women's hammer powder. This time, Smartisan M1L has added beauty features. Microdermabrasion, whitening, big eyes, face-lift and freckle are all available.
Next, let's take a look at the exact performance of the hammer Smartisan M1L with real shots:
We can see through the proofs that the image style of the hammer Smartisan M1L is biased towards true reduction. Because of the weather, the photos are generally gray. From the fire hydrant and flower proofs, we can see that the color reproduction of the hammer Smartisan M1L still reaches the flagship level. There is not much difference with the color seen by the naked eye. In addition, due to the adoption of a 23-megapixel camera, the resolution of the picture is still possible. After 100% magnification, we can see the stairs on the renovated building in the distance. .
The Smartisan M1L hammer has a very fast focusing speed when taking pictures. The basic implementation is where to play, and the situation of pulling the bellows is less. In the macro photography, the hammer Smartisan M1L performed fairly well. It was able to see the fluff of the flowers in the focus, and the transition of the outer boundary of the focus was relatively natural, with no obvious smear marks.
More proofs:
In general, the hammer Smartisan M1L has been optimized for both hardware and software in the camera. The image quality has improved significantly compared to previous hammer phones, especially in the white balance algorithm, and the imaging style is biased towards reality. recording.
Hardware performance: This time the hardware performance is good "luxury"
M1/M1L Hardware Performance List
Hardware performance has always been the most neglected part of the hammer (or the old Luo). It even spreads over the “over-performance” theory of Android phones. It thinks that the current Android mobile phone performance is high enough, but the system's own experience cannot keep up with performance. However, for smart phones, hardware development in most cases is the real root cause of the development of software. Therefore, whether it is for the change of product style or the support of functions (the new functions in Smartisan OS 3.1 require certain Data calculations) This time, the new M1 hammer is still using the hardware configuration that can be called the top flagship, such as the full blood version of the Snapdragon 821, 4GB+32GB memory (LPDDR4\UFS 2.0), and the old Luo consistent Adhere to HiFi, 5.7-inch M1L version is also equipped with CS4398 DAC decoder chip. Used at the press conference: If you don't need it, you will have it this time. Speaking off topic: When Lao Luo introduced some disdainful running points with a somewhat self-deprecating tone, how many people saw it was still somewhat sad.
With regard to the Xiaolong 821 chip, everyone has already had knowledge on the latest domestic flagship machines. The main performance aspects are not much different from the Xiaolong 820, which we are familiar with this year. And Xiaolong 821 perfectly supports Android Nougat 7.0 operating system, which has certain support for the subsequent upgrade of the Smartisan OS on which the future hammer relies. From the naming point of view, the Snapdragon 821 can be regarded as a stable and upgraded version of the Snapdragon 820. The architecture is still the Kryo microarchitecture of Qualcomm's own research. The two large cores are upgraded from the previous 2.2GHz to 2.4GHz, and the two small cores are clocked at 1.6. GHz is increased to 2.0GHz. Qualcomm can improve its performance steadily under the circumstances that the process and architecture are unchanged through the evolution of technology, and the power consumption will not be significantly different from the previous generation products. This is compared with the Xiaolong 820. The promotion.
In other respects, Snapdragon 821 is still composed of CPU, GPU, VPU (video processor), Hexagon 680 DSP, DPU (display processor), X12 LTE baseband, Spectra ISP, and is equipped with adreno 530. Compared to T2, the hammer M1 single-core performance increased by 80%, multi-core performance increased by 75%. In the run points that everyone likes to see, Lao Luo also gave us a joke: run sub-mode.
Normal mode/Performance mode
Open the rabbit, the system will give a hint: There are two modes of normal mode and performance mode. Old Luo explained that in the normal mode, when the phone temperature is too high, the CPU will actively lower the frequency, but affect the running score but with the actual use of the experience is closer; performance mode is to let the CPU fire a full impact on an indifferent performance fraction. We also tested in two modes: normal mode: 148,813 points; performance mode: 152,227 points. This can also be easily judged, the proximity of the two scores can be seen as Xiaolong 821 for the power consumption stability of the main frequency after the upgrade is still relatively good.
to sum up:
After the previous evaluation, it is not difficult to see that for the Smartisan M1/M1L products, Lao Luo has done a lot of compromises. Industrial design, the lack of double-sided glass is the biggest regret, followed by the cancellation of the classic three physical buttons and raised rear camera. It has to be said that the Smartisan M1/M1L is less impressive in terms of industrial design than the Smartisan T2 or even the T1 . Lost so much, but got a lot. Top-level hardware parameters, fingerprint and NFC capabilities that keep pace with the times, larger screens, larger capacity batteries, and more. For Luo Yonghao, this may not be what he initially wanted to see, but this road is indeed more likely to be accepted by the general public, and it can also provide a positive impact for the hammer to increase brand awareness.
Lao Luo Eye Smartisan OS's Expertise
Regardless of industrial design, Smartisan OS is still the biggest selling point of hammer technology. The biggest highlights of Smartisan OS 3.1 are undoubtedly Big Bang and One Step. They are undoubtedly innovating in human-computer interaction and have high usage scenes in daily life. Although Luo Yonghao clearly stated at the press conference that Big Bang and One Step will be open source in the future , in the short term, it is still the core competitiveness of Smartisan OS.
It must be said that using a hammer phone can really feel the care of the old Luo in some use details. For example, Smartisan T2's Home button has a built-in breathing light, a free replacement service with the launch of the Smartisan T2, and a Smartisan M1/M1L cable with LED lights. It is the greatest value of hammer technology to provide accurate insight into the pain points of users and deepen user experience optimization. However, the real key to product design, software system, supply chain management, and after-sales service can be achieved. Perhaps Apple's iPhone can be considered as one, but the hammer's Smartisan M1/M1L is still far from this point.
At present, Smartisan M1/M1L has begun full-scale sales. In addition to the Hammer Technology official website, e-commerce sites such as Jingdong Mall and Tmall Electric City have been open for purchase. However, the first batch of spot goods had already been sold out after the end of the conference. As for when the government will open its doors for purchase, it will not give a clear statement. In the past, one-plus-one mobile phone 3 had been in short supply due to supply chain problems, and it was still challenging for the same young hammer technology. Click to buy directly
This article was evaluated on October 19th, 2016. The evaluation prototype was the Smartisan M1L engineering version of the hammer, and the software version Smartisan OS 3.1. Due to the diversity of the prototype properties and software, the contents and data of the evaluation are for reference only.
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