Before the release of T3, the hammer retransmitted acquisition rumors. Is this already the first time?

Update: Luo Yonghao had issued a micro-blog response to the hammer's acquisition by NetEase at about 4 o'clock in the afternoon, saying "Fake, don't take care of the rivers and lakes."

The following is the original text:

Yesterday afternoon, Sun Changxu, a well-known electronics industry analyst, spoke on Weibo: “I heard today that the hammer has become a master”, which means that the hammer will be acquired, but it does not specify who the buyer is, and then it prompts users to discuss it.

In the morning, Weibo also announced that Hammer Technology will be wholly acquired by NetEase. In the future, it will be operated as a wholly-owned subsidiary of NetEase. Luo Yonghao will continue to serve as chairman and CEO.

In response, Big V @ Technology said on Weibo this afternoon that: "Netease's acquisition of a hammer is false, but it has indeed been acquired, the 18th will know."

At present, there have been a number of media to verify the hammer on the acquisition of the matter, the other party replied that unknowingly.

Although the truth is still uncertain, it has been quite a lot since the launch of the new product launch and the huge loss that was exposed in June.

In March of last year, Luo Yonghao and Suning chairman Zhang Jindong’s group photo sparked heated discussions on the Internet. Zhong Luo Yonghao and Zhang Jindong sat side by side on the sofa, as if talking about something. At that time, netizens who claimed to be psychologists analyzed Luo Yonghao’s heart in light of the sitting positions of the two parties in the photo and may be seeking investment. There was also news that Suning was about to take a hammer mobile phone.

This matter was not until July last year when the truth was announced: Suning Yunye announced that it had invested 50 million yuan to subscribe for a stake in Hammer Technology, and that Suning Yun Merchants held a 1.89% stake in Hammer Technology after completing the transaction. Based on this figure, Suning's valuation of the hammer has exceeded RMB 2.6 billion.

At that time, Hammer Technology had already reached a cooperation with Suning on offline sales channels, and Suning has always been a cooperative brand of offline experience stores after the release of hammer mobile phones.

Since Suning's second-largest shareholder is Alibaba, the news of Ali and Hammer began to be heard as the news of Suning's investment in the hammer was confirmed.

Last December, Luo Yonghao personally attended the launch conference of Alibaba Yun OS. In May of this year, Luo Yonghao participated in the Alibaba Cloud Partner Conference. Luo Yonghao frequently appeared in Alibaba's activities, and public opinion almost confirmed the deep cooperation between Hammer and Ali. At the time, Pan Jiutang, an electronics industry analyst, broke the news on Weibo, saying that Ali will invest RMB 1 billion in strategic hammer technology.

The truth about this matter in June of this year was revealed by some media in the nationwide corporate credit information publicity system. HammerTech CEO Luo Yonghao has already pledged 205.38177 million shares of hammer technology to Ali and obtained Ali investment, but the specific The amount is unknown.

The information revealed at that time showed that the pledgee of the equity pledge was Alibaba (China) Network Technology Co., Ltd. and the equity pledge was Luo Yonghao, not Hammer Technology. The industry analysts believe that this represents Alibaba’s trust in Luo Yonghao and his recognition of the value and future development of Hammer Technology’s equity.

At that time, media reported that the hammer may carry Ali's Yun OS mobile phone as a return on Ali investment.

In May of this year, some netizens posted a screenshot of a WeChat group chat on Weibo. When asked about the issue of “Hammer to be acquired?”, the CEO of the suspected ZUK mobile phone replied: “Yes”. Although it was not certain of the authenticity of the screenshot, the news that the hammer was about to be acquired by ZUK began to spread again.

This incident was followed by Luo Yonghao's rumor on Weibo. He said: "1. It's false. 2. I wish zuk all the best."

In June of this year, Luo Yonghao appeared at the site of the LeTV mobile conference. Cool Group CEO Liu Jiangfeng said at the press conference that the cool brand is a global brand new to cool “artisan spirit” and LeTV’s “interconnected ecology”. It is the first step for Cool’s ecological transformation. The words "Artisan Spirit" and Luo Yonghao's personal attendance also triggered a new round of acquisition rumors.

As soon as the conference was over, there were many big V voices on Weibo that the hammer would be acquired by LeTV. At the same time, there were reports that the nuts brand was sold to Ali and the hammer brand was incorporated into LeTV.

Sun Changxu, a well-known analyst, said on Weibo at the time that he probably heard that LeTV had related capital operations two months ago and would acquire a sentimental company. Liu Jiangfeng and Luo Yonghao personally very good, the acquisition of the protagonist is likely to be hammer technology.

In addition, the famous analyst Pan Jiutang also sent a micro-blog: Liu Jiangfeng, who is currently the CEO of Coolpad Group, will eventually become the CEO of LeTV, and there will be a “high-end brand” that will join LeTV.

Luo Yonghao subsequently denied the rumors on Weibo and replied the comments of netizens about whether “the hammer will consider cooperation with Gree”. He murmured: “Yeah, that’s because Luo Yonghao’s entry into Gree, his nuts went out to Ali, and his feelings eventually lost. Gave reality!'"

In September, the financial status related to Hammer Technology was exposed from a prospectus of a related company. The company said that Hammer Technology’s net loss in 2015 reached 462 million yuan, and the loss in the first half of 2016 reached 192 million yuan. In a year and a half, Hammer Technology lost 654 million yuan. Coupled with the hammer T3 phone that should be released at this time, there is no news yet, so once again came out the rumor that the hammer was acquired.

In the early morning of September 23, there were industry chain sources who broke the news on Weibo and said Xiaomi wants to buy a hammer mobile phone. He said in the original microblogging: "The industry is rumored that Xiaomi wants to buy a hammer mobile phone! The hammer has sentiments, but the mobile phone still needs funds!"

On September 25, Luo Yonghao responded on Weibo: "Don't worry, basically all rumors." He also said that T3 has been mass-produced in Shenzhen. Please wait. On the 28th after three days, Hammer Technology officially announced that the 2016 new product launch will be held in Shanghai on October 18.

As Hammer Technology enters its fifth year of business, users' attention and novelty are constantly being diluted by time. Coupled with the fierce competition from other mobile phone manufacturers in the industry and the serious homogenization of the mobile phone industry, the difficulties currently facing the hammer may be more severe than ever before. Of the many possible outcomes, the acquisition may be the best choice for the current hammer. Moreover, for the acquisition, Lao Luo has been able to face it quite frankly. He once said in an interview: “In fact, Hammer Technology was acquired and nothing happened. After Jobs returned to Apple, he did not get much of Apple’s shares when he died. But it does not affect him to make a great product."

Related Reading:

Hammer T3 into the network of the Ministry of Industry, the front resembles the iPhone

Hammer Technology 2016 new product release confirmed, see on October 18 in Shanghai